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Use Analytics to Optimize Your Business Marketing and Sales Strategy

Analytics tell a story about your  business’s current and past success. But how do you translate analytics into a narrative that helps you make marketing and sales decisions? Using analytics to optimize  ...

Google’s Bug Bounty Program: A Step Towards Safer Apps

In 2021, Google paid $8.7 million to researchers to find security vulnerabilities in its products and services. The year after that, the tech giant gave out $12 million. Since it launched its ...

Transforming Business with Emerging Technologies

Navigating the vast ocean of business is no easy task. The helm of your ship is in your hands, and you have the power to steer your company toward uncharted territories. The ...

The Power of Data Visualization: Tips for Presenting Complex Data for Better Decision-Making

Data visualization is both a tool and an art that businesses can use to communicate goals, analytics, and other information in a simple but optical presentation. Humans naturally seek patterns within data ...

Unlocking Efficiency and Optimization: Exploring CMMS

Running a business means looking after all your assets, from your property and equipment to your inventory. A good way to do this is by using CMMS software. CMMS stands for Computerized ...

Recovering Trust: Meta’s Refund Initiatives for Advertising Glitch Provide Relief to Affected Advertisers

Imagine putting money into an ad plan and having a tech issue cause costs to skyrocket. This issue hit many businesses when Meta Platforms, the owner of Facebook and Instagram, faced a ...

Understanding and Mitigating Brute-Force Attacks

Recently, a team of researchers from Zhejiang University and Tencent Labs uncovered a new type of cyberattack, termed "BrutePrint." This approach targets the fingerprint authentication commonly found on today's smartphones. This is ...

Embracing Password Passkeys: Strengthening Business Security in the Password-less Era

Passwords protect our privacy but don't offer the most convenient experience. Tech giants like Apple, Google, and Microsoft show that there's a better alternative: passkeys. They are a different form of login ...

Best Practices To Keep in Mind Against Cybersecurity Threats

As a business owner, you must take every precaution to safeguard your company's data. Cybersecurity threats can harm your success and the future of your company. Guarding against these risks is essential ...

Maximizing Business Success with Big Data and Analytics

Companies today can tap into a wealth of data to guide them in making sound choices. That's why big data and analytics offer great advantages. They help you understand customers, markets, and ...